Launching the first kretek SKU for Camel, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.
Packaging Design
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Building the first Camel brand proposition in Indonesia “Together Whatever” with the activation platform “Together Whatever Sessions” - a recorded intimate music concert with live streaming support to expand reach.
Brand Strategy & Tagline
Brand Guideline
Comms Concept
Digital Strategy
Activation Concept
Media Placement
Launching the first kretek SKU for Camel, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.
Packaging Design
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Launching the first kretek w/ capsule SKU for Camel while still communicating the previous Mild SKU, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.
Comms Concept
Comms Production
Launching the first kretek w/ capsule SKU for Camel while still communicating the previous Mild SKU, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.
Comms Concept
Comms Production
Develop the packaging, key visual, and commercial video for the new SKU launch. Focus on expressing the product delivery through visual illustrations.
Packaging Design
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Developing visual for the campaign.
Comms Concept
Comms Production
Building customer’s peace of mind to use transport products in the challenging pandemic situation through an emotional campaign approach.
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Introducing the new product through a functional campaign approach.
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Capturing the mobility bounce back momentum post challenging pandemic situation, this campaign express the main use cases of the customers (4 Videos & KVs)
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Supporting Tolak Angin to attract millennials and Gen-Z while maintaining their heritage and cultural legacy
Social Media Management
Digital Activation & Production
Influencer Management
Create a new pool of younger consumer (Gen Y & Z) and to communicate MSG is Safe for consumption
Social Media Management
Digital Activation & Production
Influencer Management
Act as digital agency, we collaborate with SASA to retains main target market (housewife & moms), while create a new pool for younger target (Gen Y & Z)
Social Media Management
Digital Activation & Production
Influencer Management
Website Revamp & SEO
Develop and establish the first global proposition for Gojek Transport Business.
Brand Strategy
Tagline Development
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Promoting the collaboration of Gojek & PUBG to capture the opportunity in the gaming segment.
Co-Branding Strategy
Campaign Strategy
Comms Concept
Comms Production
Media Placement
Introduce the B2B transport products through an engaging contents.
Campaign Strategy
Comms Concept
Comms Production
Media Placement
