Camel Activate Campaign

Launching the first kretek SKU for Camel, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.

Packaging Design

Campaign Strategy

Comms Concept

Comms Production

Media Placement

Camel Brand Proposition & Activation

Building the first Camel brand proposition in Indonesia “Together Whatever” with the activation platform “Together Whatever Sessions” - a recorded intimate music concert with live streaming support to expand reach.

Brand Strategy & Tagline

Brand Guideline

Comms Concept

Digital Strategy

Activation Concept

Media Placement

Camel Mild Launch

Launching the first kretek SKU for Camel, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.

Packaging Design

Campaign Strategy

Comms Concept

Comms Production

Media Placement

Camel Mild click Launch (Family Campaign)

Launching the first kretek w/ capsule SKU for Camel while still communicating the previous Mild SKU, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.

Comms Concept

Comms Production

Camel Mild Option Purple Launch

Launching the first kretek w/ capsule SKU for Camel while still communicating the previous Mild SKU, with a proper 360 campaign support i.e TVC, POSM, Digital, etc.

Comms Concept

Comms Production

Camel Mild Option Yellow Launch

Develop the packaging, key visual, and commercial video for the new SKU launch. Focus on expressing the product delivery through visual illustrations.

Packaging Design

Campaign Strategy

Comms Concept

Comms Production

Media Placement

Camel Family Campaign

Developing visual for the campaign.

Comms Concept

Comms Production

Gojek #PesanDariRumah Campaign

Building customer’s peace of mind to use transport products in the challenging pandemic situation through an emotional campaign approach.

Campaign Strategy

Comms Concept

Comms Production

Media Placement

Gojek Protect+ Launch

Introducing the new product through a functional campaign approach.

Campaign Strategy

Comms Concept

Comms Production

Media Placement

Gojek #UdahSaatnya Campaign

Capturing the mobility bounce back momentum post challenging pandemic situation, this campaign express the main use cases of the customers (4 Videos & KVs)

Campaign Strategy

Comms Concept

Comms Production

Media Placement

Tolak Angin

Supporting Tolak Angin to attract millennials and Gen-Z while maintaining their heritage and cultural legacy

Social Media Management

Digital Activation & Production

Influencer Management

SASA Micin Social Gang

Create a new pool of younger consumer (Gen Y & Z) and to communicate MSG is Safe for consumption

Social Media Management

Digital Activation & Production

Influencer Management

SASA

Act as digital agency, we collaborate with SASA to retains main target market (housewife & moms), while create a new pool for younger target (Gen Y & Z)